White House Black Market

White House Black Market is an American fashion store targeting women 25 years of age and older.  White House Black Market is known for its sleek lines, and its focus on white, black, and other variants of the two colors. As of 2009, there are 334 stores (including outlets) throughout the United States, Puerto Rico and United States Virgin Islands.

In 1985, The White House, a tiny women's boutique exclusively offering white and ivory apparel and accessories opened its doors in Baltimore, Maryland. Continuing its monochromatic theme, the same owners opened Black Market in 1995. The concepts were combined in 1997, creating White House | Black Market stores.

The brands significant focus is on creating a comfortable, inviting and hospitable atmosphere for customers. Seating is available in store with water available. During special events food and refreshments, and catering are occassionaly offered. Customers who are members of WHBM's loyalty program "Black Book" are entitled to 5% off upon achieving perminant member status. Other perks include catalogues, double discount days, and "Girls Night Out" where the store will close for a private party, provide refreshments and personal shoppers.

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